B2B SaaS · Security, Risk & Compliance · Enterprise

Your product is strong.
Your story should be too.

Strategic product marketing for security, risk, and compliance-focused B2B SaaS companies ready to sharpen their positioning, launch with confidence, and build a GTM motion that actually closes.

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Previous experience across SecurityScorecard Flashpoint BlueVoyant Riskonnect AccessData
Wireframe illustration of an arch, the keystone segment highlighted at its apex
About

Founding-level PMM, without the full-time hire.

I spent the first part of my career at Fortune 100 companies learning what not to do – too many approvals, too little speed, too much time on update decks and not enough time in the field.

Then I spent 12 years fixing that. High-growth B2B SaaS, most of it in security, risk, and compliance. I've been the founding PMM, the solo PMM, and the player-coach building out teams. I've launched platforms at RSA. Built thought leadership that became sales tools. Trained security reps to stop relying on the deck.

The companies I've worked with – SecurityScorecard, Flashpoint, BlueVoyant, Riskonnect, and AccessData – sell complex solutions to skeptical buyers who read the fine print. That's where I learned that PMM either earns its place in the revenue motion, or it gets ignored.

I built this practice because I kept seeing the same problems across companies and I knew I could fix them faster than anyone else.

12+
Years in B2B SaaS product marketing
3+
Founding PMM roles – built from zero, not inherited
Series A–C
Stage sweet spot – where PMM decisions matter most
Security, Risk & Compliance
Deepest domain expertise – complex products, skeptical buyers
What I Do

Strategic PMM work, built for the speed of a startup.

Embedded speed, sprint, and delivery – without the overhead of an agency or the ramp time of a full-time hire.

🎯

Positioning & Messaging

Define how you win. Clear, differentiated positioning that gives sales something to sell and makes your product impossible to confuse with the competition.

🚀

Product Launch Strategy

From quiet beta to market presence. End-to-end launch planning that builds momentum before, during, and after announcement day.

📍

GTM Strategy

Connect product to pipeline. Segment your market, prioritize your ICP, and build a go-to-market motion that generates real revenue – not just activity.

🔍

Competitive Intelligence

Know your field. Battlecards, win/loss programs, and ongoing competitive intel that keeps your team sharp in every deal conversation.

💼

Sales Enablement

Give your reps something they'll actually use. Decks, one-pagers, objection handling, and talk tracks that shorten cycles and lift close rates.

⚡

Fractional PMM Leadership

Embedded strategic leadership for Series A/B companies building their first PMM function. Senior thinking, startup speed – no 12-month search required.

How to Work Together

Senior PMM leadership, on your timeline.

Three ways to engage – from a fast diagnostic to an ongoing strategic partnership.

🔍

PMM Audit

Start here.

A focused 3–4 week diagnostic that surfaces every gap in your product marketing function – messaging, positioning, sales tools, content – and delivers a clear 90-day action plan. Not a 200-slide deck. A prioritized list of moves with owners, effort estimates, and expected impact.

  • Messaging and positioning audit
  • ICP and persona gap analysis
  • Win/loss analysis (5–10 interviews)
  • Competitive positioning assessment
  • PMM / sales alignment interview
  • 90-day action roadmap + leadership readout
$8,000 – $15,000
Flat fee · 3–4 weeks
Book a scoping call →
Most Popular
🏗️

PMM Function Build

Build the foundation your sales team will actually use.

A 3–6 month embedded engagement. I work inside your team – in your Slack, standups, and sales calls – to build a complete PMM foundation from the ground up. Every deliverable is built with sales in the room, not handed to them after the fact.

  • Positioning framework (April Dunford methodology)
  • ICP, personas, and buyer journey docs
  • Core messaging architecture + battlecards
  • Sales enablement toolkit (pitch deck, objection handling)
  • Content strategy mapped to the buyer journey
  • Launch playbook for next major release
  • Full handoff docs – nothing lives in my head when I leave
$15,000 – $25,000 / month
3–6 month engagement
Let's talk about your build →
🤝

Fractional PMM

Senior leadership without the VP overhead.

A standing monthly engagement, not ad hoc project work. I show up every week, know your product cold, have a relationship with your sales team, and think like a senior leader. For companies that need strategic PMM continuity but aren't ready for a $300k+ full-time hire.

  • 20–40 hours/month of dedicated senior PMM
  • Embedded in Slack, standups, and planning cycles
  • Quarterly positioning and ICP refresh
  • Ongoing sales enablement and battlecard updates
  • Campaign and content strategy direction
  • Analyst briefing prep and execution
$10,000 – $20,000 / month
6-month minimum · ongoing
Explore a retainer →
AI-Native Practice

Built for how PMM actually works in 2026.

The consultants competing on content production are losing to AI. Strategic judgment, domain knowledge, and speed in ambiguous environments – that's the bet this practice is built on.

What AI handles

Fast execution, handled efficiently
  • First-draft content generation at scale
  • Competitive monitoring and synthesis
  • Persona and ICP research enrichment
  • SEO keyword mapping
  • Sales email sequence drafting
  • Interview transcription and theme extraction

What still requires a practitioner

The judgment you can't automate
  • Deciding what to build and why
  • Translating product capabilities into customer outcomes
  • Knowing which differentiator will actually land with a specific buyer
  • Training a sales team until they can sell without a deck
  • Building analyst relationships that open doors
  • Writing the narrative that makes a funding round land
Case Studies

The work, in practice.

Anonymized at client request. Same problems. Same methodology. Consistent results.

Security · Series B

Enterprise repositioning for a threat intelligence platform

$18M ARR · 60-person company · Moving upmarket from SMB to enterprise security buyers

A threat intelligence company had strong SMB traction but was losing every enterprise deal. Their messaging had been written by engineers, was feature-heavy and buyer-proof, and sales had stopped using the deck. They needed to move upmarket – fast – ahead of their Series C raise.

Over 12 weeks, I ran a full positioning overhaul using the April Dunford methodology, rebuilt the sales deck from scratch with AE input, rewrote the website hero and product pages, and ran two half-day sales trainings until the team could deliver the new pitch without notes. Win/loss interviews uncovered a competitive blind spot that became the foundation of their primary battle card.

40% increase in avg deal size
9→6 mo sales cycle reduction
3 of 5 next enterprise deals closed
PMM Function Build Positioning Sales Enablement Win/Loss
GTM Build · Founding PMM

Founding PMM function at a cybersecurity company

No existing PMM function · Built from zero

No positioning, no sales decks, no competitive program – just a strong product and a sales team improvising on every call. Classic founding PMM situation: everything needed to be built, and urgency was real. Leadership needed the function operational, not theoretical.

I built from zero: core messaging, buyer personas, competitive battlecards, sales deck, one-pagers, and the first real GTM strategy for the threat intelligence portfolio. Embedded with sales from the start so what I built landed in the field, not a shared drive.

0 → 1 PMM function built from scratch
2 founding PMM engagements
Outlasted tenure framework still in use after engagement
Founding PMM Messaging Architecture GTM Strategy Sales Enablement
Thought Leadership · Cybersecurity & Compliance

TPRM Maturity Curve – dual-use sales tool and inbound driver

Sales playbook + inbound driver · Enterprise market entry

The TPRM market is crowded and complex. Buyers range from first-timers to mature programs with very different needs. Sales needed a framework to qualify buyers and tailor the pitch. Leadership needed a thought leadership vehicle to open enterprise doors where they had no presence.

I built a B2B customer maturity model – the TPRM Maturity Curve – that defined five stages, what buyers care about at each stage, and how to move them forward. Designed it from the start to pull double duty: a discovery tool for sales and a white paper that opened conversations that weren't happening yet.

Dual-use one asset, two jobs: sales tool + inbound
New doors enterprise conversations previously out of reach
Expanded framework adapted for additional product lines
Thought Leadership Sales Enablement Content Strategy Enterprise GTM
Security SaaS · Post-Acquisition

Unified narrative after a major product acquisition

$35M ARR · Two product lines, two sales teams · 6 months post-close

Following an acquisition, a security company had two product lines, two sales teams, two separate pitch decks, and zero shared narrative. Sales was pitching the acquired product as a standalone rather than as part of the combined platform – costing them cross-sell deals and confusing existing customers.

I was brought in as fractional Senior PMM to run a full audit, define the integrated platform story, and rebuild the sales enablement stack around it. Ran a joint workshop with both sales teams to pressure-test the new narrative, then rebuilt battle cards, updated the website, and created a cross-sell playbook. Six months in, both teams were running from a single unified pitch.

25% pipeline conversion improvement (Q1)
2x increase in cross-sell pipeline
1 narrative two teams, zero confusion
Fractional PMM PMM Audit Platform Narrative Cross-sell Playbook
What Sets Me Apart

I've been in the rooms where it had to work.

Not a generalist who dabbles in security, risk, and compliance. Not an agency writing from a template. Here's the difference.

01

Deep security, risk & compliance credibility.

I've built PMM programs at SecurityScorecard, BlueVoyant, Flashpoint, Riskonnect, AccessData, and others. I understand the buyer – CISO, SecOps, GRC, compliance and risk leaders – the competitive dynamics, and the language that lands in enterprise security, risk, and compliance deals. You don't have to educate me on your market. I already live there.

02

Founding PMM at multiple companies.

I've been first. That means I can build the function, not just fill it. I know how to prioritize when there's no budget, no team, and sales needed the deck yesterday. I'm fast, resourceful, and I don't need a roadmap to get started – I write the roadmap.

03

AI-native workflow, not AI buzzwords.

I use AI tools throughout my actual work – research, competitive analysis, messaging frameworks, and strategy. That means I move faster, surface more insight, and deliver more per engagement than traditional consultants. Senior-level thinking at sprint speed.

FAQ

Straight answers.

Do you work with companies outside security, risk, and compliance?

Yes. Deep expertise in security, risk, and compliance – but the fundamentals (positioning, messaging, sales enablement, launch strategy) apply across B2B SaaS. If you have a complex product and a skeptical buyer, we'll likely work well together.

How quickly can you start?

Most engagements kick off within 2 weeks of a signed agreement. If you're up against a deadline (a launch, a fundraise, a conference), tell me in the first call – we'll figure out what's possible.

Do you work with companies that already have a PMM team?

Yes, two ways: as a senior leader above the existing team (Fractional PMM), or as an outside expert running a specific project (Audit or Build) in parallel with the internal team.

What if I just want a quick opinion on something?

Book a 30-minute call. If I can answer it in the call, I will. If it's a bigger problem, I'll tell you honestly which engagement it warrants – no pressure.

Are you available for equity-only arrangements?

No. Equity can supplement cash in exceptional circumstances. It can't replace it.

What does a typical engagement look like week-to-week?

Weekly working session (60–90 min), async collaboration in your Slack, and clear deliverables on a shared timeline. No disappearing between calls. No status decks that exist to justify my existence.

Not ready for a call yet? Grab the free Cybersecurity PMM Playbook →

Let's Talk

Ready to fix it?

The PMM problems you're avoiding don't get easier with time. Sales keeps blaming marketing. Marketing keeps producing content no one uses. The narrative stays muddy. A 30-minute call costs nothing.

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