Eight chapters on positioning, analyst relations, sales enablement, and launch strategy – distilled from 12+ years building PMM functions at BlueVoyant, Flashpoint, and SecurityScorecard. No email drip, no fluff. Just the frameworks.
How to Build Product Marketing That Wins in Complex Security Markets
Eight chapters. Every one built to be used, not just read.
Know Your Buyer Before You Write a Word
Positioning for the Skeptical Security Buyer
Thought Leadership That Builds Pipeline
Analyst Relations on a Startup Budget
Peer Review Programs That Drive Revenue
Sales Enablement That Security Reps Will Actually Use
Launching Products in a Noisy Market
Metrics That Prove PMM Is Working
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