Free Download

The Cybersecurity PMM Playbook: How to build product marketing that wins in complex security markets.

Eight chapters on positioning, analyst relations, sales enablement, and launch strategy – distilled from 12+ years building PMM functions at BlueVoyant, Flashpoint, and SecurityScorecard. No email drip, no fluff. Just the frameworks.

A Keystone PMM Resource

The Cybersecurity PMM Playbook

How to Build Product Marketing That Wins in Complex Security Markets

Dave Hoeller, Founder Keystone PMM
Former SecurityScorecard, Flashpoint, BlueVoyant

What's inside

Eight chapters. Every one built to be used, not just read.

1

Know Your Buyer Before You Write a Word

2

Positioning for the Skeptical Security Buyer

3

Thought Leadership That Builds Pipeline

4

Analyst Relations on a Startup Budget

5

Peer Review Programs That Drive Revenue

6

Sales Enablement That Security Reps Will Actually Use

7

Launching Products in a Noisy Market

8

Metrics That Prove PMM Is Working

Get your copy

Drop your name and email below for your download to start immediately.

✅ Your download has started.

You're set – the PDF should be downloading now, and we've sent a copy of the details to Dave so he can follow up. If the download didn't start, or anything looks off, just email info@keystonepmm.com and mention the playbook.

✅ Your download has started.

We couldn't confirm you were added to the list automatically – no worries, just email info@keystonepmm.com with your name so Dave can follow up directly.

No spam, no drip sequence. One follow-up note from Dave, then you're only on the list if you want to be. Prefer to skip the form? Email info@keystonepmm.com directly.