B2B SaaS · Security, Risk & Compliance · Enterprise

Your product is strong.
Your story should be too.

Strategic product marketing for security, risk, and compliance-focused B2B SaaS companies ready to sharpen their positioning, launch with confidence, and build a GTM motion that actually closes.

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Previous experience across SecurityScorecard Flashpoint BlueVoyant Riskonnect AccessData
Wireframe illustration of an arch, the keystone segment highlighted at its apex
About

Founding-level PMM, without the full-time hire.

I spent the first part of my career at Fortune 100 companies learning what not to do – too many approvals, too little speed, too much time on update decks and not enough time in the field.

Then I spent 12 years fixing that. High-growth B2B SaaS, most of it in security, risk, and compliance. I've been the founding PMM, the solo PMM, and the player-coach building out teams. I've launched platforms at RSA. Built thought leadership that became sales tools. Trained security reps to stop relying on the deck.

The companies I've worked with – SecurityScorecard, Flashpoint, BlueVoyant, Riskonnect, and AccessData – sell complex solutions to skeptical buyers who read the fine print. That's where I learned that PMM either earns its place in the revenue motion, or it gets ignored.

I built this practice because I kept seeing the same problems across companies and I knew I could fix them faster than anyone else.

12+
Years in B2B SaaS product marketing
3+
Founding PMM roles – built from zero, not inherited
Series A–C
Stage sweet spot – where PMM decisions matter most
Security, Risk & Compliance
Deepest domain expertise – complex products, skeptical buyers
What I Do

Strategic PMM work, built for the speed of a startup.

Embedded speed, sprint, and delivery – without the overhead of an agency or the ramp time of a full-time hire.

🎯

Positioning & Messaging

Define how you win. Clear, differentiated positioning that gives sales something to sell and makes your product impossible to confuse with the competition.

🚀

Product Launch Strategy

From quiet beta to market presence. End-to-end launch planning that builds momentum before, during, and after announcement day.

📍

GTM Strategy

Connect product to pipeline. Segment your market, prioritize your ICP, and build a go-to-market motion that generates real revenue – not just activity.

🔍

Competitive Intelligence

Know your field. Battlecards, win/loss programs, and ongoing competitive intel that keeps your team sharp in every deal conversation.

💼

Sales Enablement

Give your reps something they'll actually use. Decks, one-pagers, objection handling, and talk tracks that shorten cycles and lift close rates.

⚡

Fractional PMM Leadership

Embedded strategic leadership for Series A/B companies building their first PMM function. Senior thinking, startup speed – no 12-month search required.

How to Work Together

Senior PMM leadership, on your timeline.

Three ways to engage – from a fast diagnostic to an ongoing strategic partnership.

🔍

PMM Audit

Start here.

A focused 3–4 week diagnostic that surfaces every gap in your product marketing function – messaging, positioning, sales tools, content – and delivers a clear 90-day action plan. Not a 200-slide deck. A prioritized list of moves with owners, effort estimates, and expected impact.

  • Messaging and positioning audit
  • ICP and persona gap analysis
  • Win/loss analysis (5–10 interviews)
  • Competitive positioning assessment
  • PMM / sales alignment interview
  • 90-day action roadmap + leadership readout
$8,000 – $15,000
Flat fee · 3–4 weeks
Book a scoping call →
Most Popular
🏗️

PMM Function Build

Build the foundation your sales team will actually use.

A 3–6 month embedded engagement. I work inside your team – in your Slack, standups, and sales calls – to build a complete PMM foundation from the ground up. Every deliverable is built with sales in the room, not handed to them after the fact.

  • Positioning framework (April Dunford methodology)
  • ICP, personas, and buyer journey docs
  • Core messaging architecture + battlecards
  • Sales enablement toolkit (pitch deck, objection handling)
  • Content strategy mapped to the buyer journey
  • Launch playbook for next major release
  • Full handoff docs – nothing lives in my head when I leave
$15,000 – $25,000 / month
3–6 month engagement
Let's talk about your build →
🤝

Fractional PMM

Senior leadership without the VP overhead.

A standing monthly engagement, not ad hoc project work. I show up every week, know your product cold, have a relationship with your sales team, and think like a senior leader. For companies that need strategic PMM continuity but aren't ready for a $300k+ full-time hire.

  • 20–40 hours/month of dedicated senior PMM
  • Embedded in Slack, standups, and planning cycles
  • Quarterly positioning and ICP refresh
  • Ongoing sales enablement and battlecard updates
  • Campaign and content strategy direction
  • Analyst briefing prep and execution
$10,000 – $20,000 / month
6-month minimum · ongoing
Explore a retainer →
AI-Native Practice

Built for how PMM actually works in 2026.

The consultants competing on content production are losing to AI. Strategic judgment, domain knowledge, and speed in ambiguous environments – that's the bet this practice is built on.

What AI handles

Fast execution, handled efficiently
  • First-draft content generation at scale
  • Competitive monitoring and synthesis
  • Persona and ICP research enrichment
  • SEO keyword mapping
  • Sales email sequence drafting
  • Interview transcription and theme extraction

What still requires a practitioner

The judgment you can't automate
  • Deciding what to build and why
  • Translating product capabilities into customer outcomes
  • Knowing which differentiator will actually land with a specific buyer
  • Training a sales team until they can sell without a deck
  • Building analyst relationships that open doors
  • Writing the narrative that makes a funding round land
Case Studies

The work, in practice.

Anonymized at client request. Same problems. Same methodology. Consistent results.

Security · Series B

Enterprise repositioning for a threat intelligence platform

$18M ARR · 60-person company · Moving upmarket from SMB to enterprise security buyers

A threat intelligence company had strong SMB traction but was losing every enterprise deal. Their messaging had been written by engineers, was feature-heavy and buyer-proof, and sales had stopped using the deck. They needed to move upmarket – fast – ahead of their Series C raise.

Over 12 weeks, I ran a full positioning overhaul using the April Dunford methodology, rebuilt the sales deck from scratch with AE input, rewrote the website hero and product pages, and ran two half-day sales trainings until the team could deliver the new pitch without notes. Win/loss interviews uncovered a competitive blind spot that became the foundation of their primary battle card.

40% increase in avg deal size
9→6 mo sales cycle reduction
3 of 5 next enterprise deals closed
PMM Function Build Positioning Sales Enablement Win/Loss
GTM Build · Founding PMM

Founding PMM function at a cybersecurity company

No existing PMM function · Built from zero

No positioning, no sales decks, no competitive program – just a strong product and a sales team improvising on every call. Classic founding PMM situation: everything needed to be built, and urgency was real. Leadership needed the function operational, not theoretical.

I built from zero: core messaging, buyer personas, competitive battlecards, sales deck, one-pagers, and the first real GTM strategy for the threat intelligence portfolio. Embedded with sales from the start so what I built landed in the field, not a shared drive.

0 → 1 PMM function built from scratch
2 founding PMM engagements
Outlasted tenure framework still in use after engagement
Founding PMM Messaging Architecture GTM Strategy Sales Enablement
Thought Leadership · Cybersecurity & Compliance

TPRM Maturity Curve – dual-use sales tool and inbound driver

Sales playbook + inbound driver · Enterprise market entry

The TPRM market is crowded and complex. Buyers range from first-timers to mature programs with very different needs. Sales needed a framework to qualify buyers and tailor the pitch. Leadership needed a thought leadership vehicle to open enterprise doors where they had no presence.

I built a B2B customer maturity model – the TPRM Maturity Curve – that defined five stages, what buyers care about at each stage, and how to move them forward. Designed it from the start to pull double duty: a discovery tool for sales and a white paper that opened conversations that weren't happening yet.

Dual-use one asset, two jobs: sales tool + inbound
New doors enterprise conversations previously out of reach
Expanded framework adapted for additional product lines
Thought Leadership Sales Enablement Content Strategy Enterprise GTM
Security SaaS · Post-Acquisition

Unified narrative after a major product acquisition

$35M ARR · Two product lines, two sales teams · 6 months post-close

Following an acquisition, a security company had two product lines, two sales teams, two separate pitch decks, and zero shared narrative. Sales was pitching the acquired product as a standalone rather than as part of the combined platform – costing them cross-sell deals and confusing existing customers.

I was brought in as fractional Senior PMM to run a full audit, define the integrated platform story, and rebuild the sales enablement stack around it. Ran a joint workshop with both sales teams to pressure-test the new narrative, then rebuilt battle cards, updated the website, and created a cross-sell playbook. Six months in, both teams were running from a single unified pitch.

25% pipeline conversion improvement (Q1)
2x increase in cross-sell pipeline
1 narrative two teams, zero confusion
Fractional PMM PMM Audit Platform Narrative Cross-sell Playbook
What Sets Me Apart

I've been in the rooms where it had to work.

Not a generalist who dabbles in security, risk, and compliance. Not an agency writing from a template. Here's the difference.

01

Deep security, risk & compliance credibility.

I've built PMM programs at SecurityScorecard, BlueVoyant, Flashpoint, Riskonnect, AccessData, and others. I understand the buyer – CISO, SecOps, GRC, compliance and risk leaders – the competitive dynamics, and the language that lands in enterprise security, risk, and compliance deals. You don't have to educate me on your market. I already live there.

02

Founding PMM at multiple companies.

I've been first. That means I can build the function, not just fill it. I know how to prioritize when there's no budget, no team, and sales needed the deck yesterday. I'm fast, resourceful, and I don't need a roadmap to get started – I write the roadmap.

03

AI-native workflow, not AI buzzwords.

I use AI tools throughout my actual work – research, competitive analysis, messaging frameworks, and strategy. That means I move faster, surface more insight, and deliver more per engagement than traditional consultants. Senior-level thinking at sprint speed.

FAQ

Straight answers.

Do you work with companies outside security, risk, and compliance?

Yes. Deep expertise in security, risk, and compliance – but the fundamentals (positioning, messaging, sales enablement, launch strategy) apply across B2B SaaS. If you have a complex product and a skeptical buyer, we'll likely work well together.

How quickly can you start?

Most engagements kick off within 2 weeks of a signed agreement. If you're up against a deadline (a launch, a fundraise, a conference), tell me in the first call – we'll figure out what's possible.

Do you work with companies that already have a PMM team?

Yes, two ways: as a senior leader above the existing team (Fractional PMM), or as an outside expert running a specific project (Audit or Build) in parallel with the internal team.

What if I just want a quick opinion on something?

Book a 30-minute call. If I can answer it in the call, I will. If it's a bigger problem, I'll tell you honestly which engagement it warrants – no pressure.

Are you available for equity-only arrangements?

No. Equity can supplement cash in exceptional circumstances. It can't replace it.

What does a typical engagement look like week-to-week?

Weekly working session (60–90 min), async collaboration in your Slack, and clear deliverables on a shared timeline. No disappearing between calls. No status decks that exist to justify my existence.

Let's Talk

Ready to fix it?

The PMM problems you're avoiding don't get easier with time. Sales keeps blaming marketing. Marketing keeps producing content no one uses. The narrative stays muddy. A 30-minute call costs nothing.

Book a Free 30-Min Call Send a Note →